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This weekend marks the start of the 2017 Chicago Auto Show which will run from February 11-20. As the nation’s biggest auto show you can expect that automotive companies everywhere will be on hand to showcase their latest vehicles and technologies to attendees eager to hear more about what the brands have come up with in the last year. Mitsubishi is certainly no exception to this event and they have just announced that one of the main features of their exhibit will be the debut of the new Limited Edition trim level for the 2017 Mitsubishi Outlander Sport. "As the brand sales leader, Outlander Sport does an exemplary job of offering consumers unmatched value at an attractive price," said Don Swearingen, executive vice president and chief operating officer, MMNA. "We've now taken that approach one step further by integrating additional standard equipment and technology into the Limited Edition at a price point that is unprecedented within the broader CUV segment." The 2017 Mitsubishi Outlander Sport Limited Edition will include features like 18” Alloy Wheels, Rear View Camera, Alloy Fuel Door, Fog Lamps, Black Painted Mirrors, HID Headlamps, Heated Front Seats, a Limited Edition Badge, Aluminum Pedals, a display audio system with Smartphone Link for Apple CarPlay™ and Android Auto™, and a  custom interior design with black fabric and red stitching on the Brake Lever, Steering Wheel, and Shift Knob. This new trim level option will come before the ES base model in order to offer customers valuable enhancements at an affordable rate. It is expected to go on sale sometime towards the end of the month and it will have a starting MSRP of $21,995. "Mitsubishi Debuts 2017 Outlander Sport Limited Edition at Chicago Auto Show." Mitsubishi Newsroom. N.p., 06 Feb. 2017. Web. 07 Feb. 2017. <http://media.mitsubishicars.com/releases/mitsubishi-debuts-2017-outlander-sport-limited-edition-at-chicago-auto-show>.

The 87th Geneva International Motor Show may not be taking place for more than a month but the Mitsubishi Motors Corporation has already announced that they will be debuting their newest compact SUV at this year’s show which takes place March 7-19. This new edition to the lineup will include a number of new style features such as a strikingly forceful character line along the side, a wedge-shaped belt line, a long wheelbase with short rear overhang proportions a rear window that has been raked more steeply, and heavily flared front and rear fenders. We look forward to the official unveiling of this all-new model but in the meantime be sure to check back here for more details as they are released by Mitsubishi! "New Compact SUV World Premiere at 2017 Geneva Motor Show." Mitsubishi Newsroom. N.p., 24 Jan. 2017. Web. 26 Jan. 2017. <http://media.mitsubishicars.com/releases/new-compact-suv-world-premiere-at-2017-geneva-motor-show>.

As we head into 2017 and Mitsubishi begins their centennial celebration, the brand is looking to highlight much of what they have accomplished over the past 100 years. Of course, celebrating Mitsubishi's success is not just about the company but also about the loyal customers who have helped the brand to stay in business all these years. As a result, they are looking to include those customers in the celebration with a series of “Man on the Street” interviews that they will be conducting with the attendees at various automotive shows throughout the year. These interviews will allow the fans to share what the Mitsubishi brand has meant to them. In this first video in the series, Mitsubishi caught up with a few of attendees at the 2016 LA Auto Show where they asked them to guess how long Mitsubishi has been making cars and then asked them to explain what “Find Your Own Lane” means to them. Hear their responses below!

This year marks the centennial anniversary for the Mitsubishi brand and you can be sure that they are celebrating that incredible milestone. Founded in 1917, Mitsubishi is officially the oldest car company in Japan and it now has 100 years of innovation to its name. We can expect there to be 100 Anniversary events taking place all year long but the brand has started things off with a short two-minute video that highlights some of the automotive advancements the brand has achieved over the last century. A few of their top innovations include its championship racing wins, their dedication to EV transportation, and technology advancements. Check out this tribute to Mitsubishi innovation below and look out for more centennial celebrations to come.

The 2017 Mitsubishi Outlander has made staying safe so simple a kid can explain it! Specifically, the Rear-Cross Traffic Alert system can keep you from reversing into other vehicles, obstructions, vampires, or even werewolves! If you want to see just how easy it is to stay safe in the 2017 Outlander stop by 7 DELLA Drive in Plattsburgh NY for a test drive!

The Mitsubishi Outlander PHEV has been drawing in people from all over the world since its introduction. Right away, the looks of this plug-in hybrid demands attention.  But we all know that looks are only skin (or paint job) deep. Recently, two friends, Zachary Shahan and Michal Wnuk had a chance to test drive the model and give their opinions. One of the features they found noteworthy was the regenerative braking options that came in four different levels as well as Mountain Mode. Check out their video test drive below! And check out a few photos here. "Mitsubishi Outlander Plug-In Test Drive (Exclusive Review)." CleanTechnica. N.p., 29 July 2015. Web. 12 Sept. 2016.

Range Anxiety is the worry the driver of an electric car experiences about the battery running out of power before reaching their destination or a charging point. And according to the MIT Technology Review, it is obsolete. Recently, research was done analyzing people’s driving habits across the country by Jessika Trancik at MIT and her team. What they found will lay Range Anxiety to rest. Currently, the available electric vehicles can handle 90 percent of car travel in the U.S. In addition, the team found that the electric vehicles that are on the market today could replace 87 percent of the personal vehicles on the road and get us all to and from where we need to be. “It’s taking the approach of empowering people with information, which often today they don’t have,” Trancik says. “These changes can happen from the ground. And I think the area of personal transportation is just so exciting for that reason, because private citizens can really make a difference today.” So, if your reasoning for not getting into an electric vehicle yet is range anxiety, it no longer makes sense! Even better news is that you can order a Mitsubishi i-MiEV from DELLA Mitsubishi! Check out our Research & Review page on our website to learn more about the model and you can get the financing process started while you’re there. Caruso, Catherine. "Why Range Anxiety for Electric Cars Is Overblown." MIT Technology Review. N.p., 15 Aug. 2016. Web. 08 Sept. 2016.